Green Marketers are Still Sinning

This article is very interesting and takes a very unique stance on marketing and the "green" tactics of marketers. Marketers in general have been taking a very green stance on new products that enter the market and consumers have taken a particular interest in these new roducts. But what if they aren't "exactly" green? Marketers ahve recently been accused by TerraChoice of abusing the green standard and marketing products that are far from green to consumers who thrive from this new market. The recession seemed to spark this green marketing sceme, but now the trend is blazing with support; but only because marketers have promoted this fad as so. What if opportunism came into play when marketing products as green that aren't necessarily so? I certainly feel that it does. Marketers are pulling on the vast majority of consumer's heartstrings with one single word, green. The implimentation of a single word will often entice a consumer to support this item in one way or another. But as the article and consumer reports show, many of these items do not meet the specifc green standards. After reading this article that discusses seven tactics of "greenwashing" consumers, I found the information provided very interesting. The TerraChoice consumer report is also provided in the article as well. Please check out this article with the link below:

http://www.businessweek.com/managing/content/oct2010/ca20101029_631610.htm